Church Fundraising
Success!
Now, church
fundraising comes with more challenges, and generally
more restrictions than school fundraisers for instance.
Church congregations are in many cases not as large as
they used to be, and there are often fewer people that
can be relied on to help out with the fundraising than in
a school organization. Sometimes these are older members
of our communities too, who cannot be expected to
consider a car wash a good idea!
Have you thought about
using a fundraising consultant? Now your immediate
reaction will probably be that there is no way that you
can afford to pay someone, but is there anyway you can
afford not to use their
services? What do I mean? Well, a fundraising
consultant for your church already knows what kind of
fundraisers are making good money, which take a great
deal of time to organize, which can be used for your
particular situation, and what you can realistically
expect to make in return.
With this in mind,
you can then see whether it is advantageous to pay a
consultant's fee, and in many cases it is just what you
need. The job of the church is not fundraising or
marketing, churches are not always up to date on what
will sell, and what is suitable for your members to sell
or organize. Your members may be great at baking cakes,
but if they have no one to sell them to, then it is not
much help, is it? A fundraising consultant will be able
to advise what is likely to sell to the people you have
access to, and this is important. You have to know who
you are selling to. You have to know your market. With
this in mind your fundraising may take on more meaning,
and become more successful.
But the fee that
you will have to pay can be highly significant, wouldn't
it be better to just work on our own and save all that
money?
Maybe, but
remember that these professional consultants do this job
as a living, so they know the ins and outs, the pros and
cons of every capaign and market, information that people
from your church are unlikely to know. With professional
guidance, you may have a far greater chance of reaching
your fundraising goal for your church than if you go it
alone. Just think about it first, that is all I am
suggesting. Who kows, but with good guidance, you may
reach your church fundraising goal with much more ease
than by going it alone.
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