24. Fundraising -
Emails and More
Emails/Internet
and your fundraising
Email and Internet
communication is becoming more common every day it
seems. It is quite possible that donors and
supporting companies and groups will contact your
non-profit organization via email (assuming you
advertise the email address of your non-profit group) in
order to ask you questions about your fundraising efforts
and to find out more about your group.
In general, email
communication is similar to letter writing. You
will want to begin with a salutation, add a body of text,
and close off with your name or a sign off of some
sort. However, online communication tends to be
more casual and shorter. A lot of people only skim
their emails, so make sure your email contains the
necessary information. A simple "thank you" or
"best wishes," is often adequate to close your
email.
Do remember
that email and online communication is not
completely safe. You never know exactly
who you are speaking to online or who else may be
monitoring your transmission. For this reason, you
should not share personal information over online
channels and never allow donors to pass on their credit
card numbers, banking information, or other personal data
in an email or instant message. It is best to keep
online communication general. Offer the donor or
person you are "chatting" with online some basic
information and provide contact information (such as a
telephone) for further contact of a more personal
nature.
Now. computers are not just useful for
emails, although it is a good way to keep all your volunteers
in touch with your organization's plans ( it's much quicker to
copy updates to all volunteers, than to have to phone everyone,
even if you have a phone tree in place. ( A phone tree
is where one person contacts say 5 others, and they in
turn relay the information to another 5 people
etc.) Computers can be used for so much more and their
use in fundraising is covered in a later chapter in a lot
more depth. You may choose to go there now to chapter
29 Fundraising - With
Computers.
Next page: 25. Fundraising
- Person to Person
Practical
Fundraising Ebook - Table Of
Contents
- Fundraising -
The Basics
- Fundraising -
Terminology
- Fundraising -
Money
-
Fundraising -
Where to Find Donors and How to Reach
Them
- Fundraising -
Targeting Your Donors
- Fundraising -
Research
- Fundraising -
Your Donors' Needs
- Fundraising -
Ideas
- Fundraising
- Donated Products
- Fundraising -
Bought Products
- Fundraising
- Marathons
- Fundraising -
Lotteries, raffles and
more
- Fundraising -
Fairs, Auctions and
Bazaars
- Fundraising -
Fun Events
- Fundraising - Drives
- Fundraising -
Services
- Fundraising
- Tips for Choosing a Fundraising
Idea
- Fundraising -
Your Plan
- Fundraising
- Your Team
- Fundraising -
Staying Organized
- Fundraising -
Communicating With Your
Donors
- Fundraising
- Advertising
- Fundraising
- Letters
- Fundraising -
Emails and more
- Fundraising
- Person to Person
- Fundraising
- Thank You Notes
- Fundraising
- Grant Proposals
- Fundraising
- Press Releases
- Fundraising
- With Computers
- Fundraising
- Secrets to
Success
- Fundraising -
Problems
- Fundraising
- Conclusions
Copyright © 2005 - 2009
Practical-Fundraising.com
practical fundraising |
fundraisers |
fundraising
|