28. Fundraising -
Press Releases
Press Releases For Your
Fundraisers
Press releases
are basically just announcements to the media about
an important even that is taking place. Good press
releases are an inexpensive way
to advertise your non-profit group's
fundraising events. You can write a press
release to announce the start of your group, another
press release to mark the opening of your facilities ,
and other to announce fundraising events such as drives
or bazaars.
There is a
specific way of writing press releases. Sometimes,
the media will use actual quotes from the press release
in their articles or news items, so you need to make sure
that your press release is well-written. Consider
the following press release:
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Media
Release
Contact:
Jane
Smith, Director
Classroom
Support
123
Anywhere Drive
Any
City
Any
Country
Phone: 333/
333-333
FAX:
333/333_3334
Email:
janesmith@classroomsupport
3rd
March, 2006
FOR
IMMEDIATE RELEASE
New
Non-Profit Group Supports Childhood
Reading
(Any
City, Any Country) - Classroom
Support, a new non-profit
organization established in Any
City, has announced a fundraising
effort to bring books into the
classrooms of Any City. According
to Jane Smith, director of
Classroom Support, "This is a very
exciting time for us. Our city does
not support many libraries that our
children are able to access easily,
and children's literacy skills seem
to be at a lower level as a
result." Recent reports on the
state of education in the inner
city have suggested that literacy
among children is quite low and
test scores in reading and writing
are well below average.
Jane
Smith blames the recent fires,
which have claimed two of the
city's libraries, which had to be
demolished as a result. Susie
Jacobs, a volunteer with Classroom
Support, notes that the newly
developed organisation "has
received many calls from worried
teachers and parents who feel that
the children of our city are not
reading enough. A library is badly
needed, as many of the children in
these areas come from families who
simply cannot afford to buy books."
According to Jacobs, all suitable
books donated to Classroom Support
will be placed in the classrooms,
the remainder of the books will be
sold with the proceeds going to buy
children's books In the future,
Classroom Support hopes to raise
enough money to bring books to each
classroom with enough for every
child and more.
Classroom Support
was founded by Smith three months
ago after the director of the
current non-profit group read about
the falling rates of book reading
in our city. As Smith notes, "I
used to just about live in our
city's libraries. I can't believe
two of them have gone, and I can't
believe no one seems concerned that
our children are not able to read
books in their classrooms"
Incensed, Smith founded Classroom
Support to encourage literacy among
school-aged children. Already, this
non- profit organization has found
some support in ABC Publishing, a
publisher of both chiden's and
adult books. Classroom Support will
be holding a book sale on Saturday,
April 2nd at our facilites at 123
Anywhere Drive, Any City, and
refreshments will also be served.
For more information contact Jane
Smith at 333/ 333-333. All
donations of books are very
welcome.
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This press release does
several things :
- provides full contact information for the
non-profit so that the media can contact Jane Smith
with any questions.
- provides a title that can be used "as
is" for a newspaper or article
headline.
- gives a date for the press release and
notes that the release can be used at once by the
media.
- tells the reader what the press release
is about.
- provides quotes that media outlets can
use in their reporting.
- is short enough to be readable but
provides enough information for a short article or news
report.
- lists the major fundraising efforts
(including dates and locations) so that readers can take
part in these.
Marketing
and Public Relations
Marketing and
public relations are more subtle ways of advertising, and
we all know what ads look like. But marketing,
and public relations are less obvious ways of getting the
mesage across about the good work your non-profit
organization does.le. Consider the following ways
of letting people know about your non-profit or a
fundraising event:
- have the local media interview the
spokesperson for your non-profit group and publish it
in the local papers
- use t-shirts, caps and water bottles with
your group's logo displayed on
them
- hold a competition in the local schools
for the best logo for your group if you don't already have
one
Consider the
following ideas, which are possible even for a small
non-profit organization:
- Appear on a local radio or even college
radio show for an interview. This may take some
setting up, but some stations will agree. During the
interview, mention your group's name and your upcoming
events.
- If any member of your non-profit group
has a DJ friend, have them mention your non-profit
organization and the good work that your group does at a
club, or on air.
- Offer to write an article for the local
paper, a local online site, or a local magazine.
Refer briefly to your non-profit organization
and your upcoming fundraising
events.
- Have caps or t-shirts with your
non-profit's name and logo on them and distribute these to
people who will wear them, or
water bottles with your logo on could be donated to
your local sports teams.
Brainstorm to see
what other ways yiu can inform the public about your
non-profit organization.
Next page:29. Fundraising - With
Computers
Practical
Fundraising Ebook - Table Of Contents
- Fundraising -
The Basics
- Fundraising -
Terminology
- Fundraising -
Money
-
Fundraising -
Where to Find Donors and How to Reach
Them
- Fundraising -
Targeting Your Donors
- Fundraising -
Research
- Fundraising -
Your Donors' Needs
- Fundraising -
Ideas
- Fundraising
- Donated Products
- Fundraising -
Bought Products
- Fundraising
- Marathons
- Fundraising -
Lotteries, raffles and
more
- Fundraising -
Fairs, Auctions and
Bazaars
- Fundraising -
Fun Events
- Fundraising - Drives
- Fundraising -
Services
- Fundraising
- Tips for Choosing a Fundraising
Idea
- Fundraising -
Your Plan
- Fundraising
- Your Team
- Fundraising -
Staying Organized
- Fundraising -
Communicating With Your
Donors
- Fundraising
- Advertising
- Fundraising
- Letters
- Fundraising -
Emails and more
- Fundraising
- Person to Person
- Fundraising
- Thank You Notes
- Fundraising
- Grant Proposals
- Fundraising
- Press Releases
- Fundraising
- With Computers
- Fundraising
- Secrets to
Success
- Fundraising -
Problems
- Fundraising
- Conclusions
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