Fundraising
Marketing
Helping others is very
rewarding for you, your business and your workers, associates
and clients, as you see those you help reap benefits while
earning some recognition for your company efforts in the
process. Plus check out the words from inspirational pro Zig
Ziglar, “If you help enough people get what they want, you will
get what you want.” Here are tips to help with your own
fundraising marketing campaigns.
1. FLYERS
Create flyers for bulletin boards of the organization involved
in the fundraising and for local area stores, shopping centers,
community centers and other places. On the flyer, make sure to
include complete contact information with your website, email
address and a phone number, as well as details of your next
fundraiser. To save on full color printing, print with standard
black ink on colored paper.
Along the bottom of the flyer, have tear out tabs with your
website link and phone number on them so that people can tear
them and off and take them home. Tip: pull off the first tab to
get the motion in action. Otherwise, passers-by will think your
flyer is too pretty to tear and won’t take any strips home for
following up!
2. COORDINATE
Make sure the group or organization you are helping takes part,
too. Have them cross promote, linking your fundraiser web page
to their own website. Create a special email message for them
to send to co-workers, their own clients and other contacts.
And help by submitting a newsletter article about the
fundraiser to their company newsletter. Speak often with the
person coordinating the fundraiser within the organization to
develop and follow through with your joint marketing plans.
3. PRESS RELEASE
Announce your
fundraiser to the local media, print, radio and television.
Have digital photos on hand to supplement your announcement,
and plenty of information for follow up in a media kit – online
is great for quick reference and handy downloads. Include a
link to your media kit in your press release. It helps to have
someone available for speaking opportunities. Radio and
television hosts may want to interview someone about your
fundraising event. If you have an open house or kick-off event,
invite the media, too. Have media kits on hand to distribute
(in print and on CDs, if possible).
So reach out and help others with fundraiser marketing.
Helping others is a great way to help yourself, in the process.
And do remember to include your website and email address on
all of your marketing tools.
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