Fundraising Software
I had never
really thought about how useful computers are these days when
it comes to fundraising, but fundraising software can be a real
help if you are designated the task of organizing a fundraiser
for your group. Even better some of the software is
inexpensive, or even free under certain circumstances. Whether
you use fundraising software or just a word processor, a
computer can certainly help you get and stay
organized.
You can easily email your list
of volunteers the same information rather than having to phone
everyone with the same information, or having organize a phone
tree. What a time saver! And of course you can easily edit your
fundraising letters, so that each one is personalized, a huge
advantage. It also speeds up the wrap up of events, by enabling
you to write to the same people thanking them for their
contribution, and letting them know how much it has helped your
cause, and how successful the fundraising was
overall.
Of course, if you are a small
organization, it probably isn't worth your while to invest both
the money and time needed to learn fundraising software, and
you probably need to be very comfortable with computers before
you take this on.
For more information on fundraising that will
help you boost your sales, click
here.

Marketing your Fundraiser for Success
by Brooklynn Anderson
One of the biggest mistakes most groups and organizations make
is to not properly market and publicize your fundraiser. Don't
make the mistake of thinking they will just find you because
you and your group will be in the right place at the right
time! Get them excited about the fundraiser, make them want to
come and participate, make it fun for them!
Below we have some easy and FREE tips to help you make the most
of marketing your fundraiser for success!
Tip One: Send out a press release but be sure
to give yourself a minimum of four weeks lead time. There are
many free press release announcement services online, just do a
Google search to find them.
Tip Two: Make the small business owners in
your area aware of your fundraising event. Offer them a
sponsorship for a small donation toward your fundraiser. Its a
win/win situation for you and them!
| If you are
getting flyers printed, remember to see whether
the printers would like to place an
advertisement there, or at least acknowledge
that they are the printers you are using. Many
small businesses will donate gifts or coupons
for use in raffles and in return they get some
positive publicity from your organization.
Remember to thank all donators after your
fundraising is over. ~Site
Editor |
Tip Three: Focus on the goal! On all materials
pertaining to your fundraising event, be sure to include the
grand total that you need to achieve for your group or
organization. This will help create urgency and it will also
help keep you motivated.
Tip Four: Flyers are one of the oldest and
truest forms of marketing and it works! Make flyers on your own
home computer and be sure to take them everywhere with you. You
could even use Avery postcards so you can print four up at a
time and they are still plenty big.
Tip Five: If small businesses aren't
interested in sponsoring your fundraiser ask if you can at the
least leave flyers on the counter for their customers. Many
will say yes, you just have to ask! Another option is to visit
the store before printing your flyers and ask them if they
would like to include a free coupon on your flyer as well its
an added benefit for your customer and it also gives the
company a little something for helping out as well.
Tip Six: Network in circles that have
something in common with your fundraiser. If you have a website
make sure your fundraiser is prominently displayed on the front
page. If you don't have a website, get one! It doesn't have to
be big and fancy but somewhere to direct your customers will
expand your business reach.
Tip Seven: If you have a friend in direct
sales, ask her if she would like to participate in the
fundraiser and it will also be a good way for her to get her
name out there and also be recognized for her fundraising
efforts.
Marketing your fundraiser can be done in several different
ways; these are just a few, free ways to get started. Depending
on your organizations needs and how it is set up will determine
which avenue is best for you to pursue, but this should help
get you started on the right path - Happy fundraising!
Brooklynn Anderson is the owner of http://www.fundraisinghq.com
the ultimate fundraising resource.
FundraisingHQ is organized into the different types of
fundraising
ideas to help your group run successful
fundraisers!
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Practical-Fundraising.com
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