Promoting Your Fundraising

Having selected your method of fundraising, you then have to work on promoting your event, as this needs time and effort too. There has to be good publicity for your fundraising event, otherwise, your hard work will not reap the rewards that you are searching for in terms of money raised for your cause.

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Promoting your Fundraiser

by Cassie Kale

To achieve a successful fundraising event you will need to create awareness and excitement for your fundraising event. The bigger the crowd of people you attract for your fundraiser, the bigger amount of money that will be raised for your group. Below are some tips for generating interest in your fundraising event!

Press Releases are vitally are a great way to make the community aware of your event and it will also be good for your group image. Send out your first press release announcing that you are having a fundraising event, why you are having your event, include your target amount and what the money is going to be used for. You can have your newsletter distributed online for free on many sites. You may be wondering what good will that do if my fundraiser is local, but you never know who may be interested in sponsoring and supporting your fundraising efforts!

Also send out a press release after your fundraising event has ended and thank all those that participated, announce what you did with the money raised and give a brief description of the outcome and success of your fundraising event. The viral marketing and word of mouth you will receive is priceless! 

Ask your volunteers to distribute flyers at laundry mats, supermarkets, day care centers, small businesses and the like. To attract small businesses you can add their name to your flyer or pamphlet so they also receive some attention for sponsoring and/or participating in your fundraising event.

Utilize online methods to helps spread the word of your upcoming fundraising event. Post on community message boards, if you have a website post it on there as well. You can also create business cards on your own computer to distribute just for this occasion. The more people you tell, the more people will be involved in your fundraising event.

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